Its glad to see Delhi emerging as a city of high fashion, and I love the little reshuffling in creative ideas, and how the Mango people on the streets are consciously reckoning to the knock on impact of Bollywood, or runway for that matter and becoming aware of their style preferences. Fashion statement has become a vehicle of self affirmation and this is good.
Just today I met an old neighbour, who was happy to engage me in her thrift street findings, gushing over her new Indigo Kurta which she got for 700 bucks . Don't you know its the recent rage ? Her tone took a surprising turn in minutes when I shook my head casually. Considering she is talking to the best in industry, at least of all the people she knew, she was a little taken aback, when I told her that I really do not like Indigo.
Nevertheless, she was prompt to slip in a granny advise, as I left, but promising her to check out more of this little affair she had with Indigo trend. Trust me I was as clueless as can be in the end of the conversation as in the beginning but her canny knack of understanding trend narratives,created a mood for me , and the next thing I caught myself doing was checking out a few websites myself.
Which strikes me - Isn't it what we influencers do too ? or maybe better. I am reminded of a story where three thugs wanted to rob a man walking through the jungle with a thoroughbred horse and very meticulously,turn by turn, they would bump into him. " Ah what a pity. Such a wise man like you walking with a diseased donkey." was the statement drilled into his mind each time one of them bumped into him (the role of the modern day influencers:) .
Finally the man was convinced that he was really walking with a useless donkey and decided to part with his horse for a pittance to the last thug. This same drill, albeit camouflaged is put to use to create fashion trends these days and we bloggers are used as minions to spread the electronic word. Hence it is our social and moral responsibility as well to not portray a horse as a donkey or vise-versa. You get the point right ?
This demonstration of Palpable herd instinct reminds me of my earlier days in college when the next new thing worn by our college senior made us run like lemmings to find out from where it was bought from. It was all about creating a statement of worth of being noted. It still is the case. Good for brands, but not maybe that good for fashion bloggers, especially the ones like me who love curating their own mini trends And today's post is yet my another attempt at it.