The
Woolmark , the world’s best known textile fibre brand, established in
1964, Collaborated with Raymond to show off their Merino at The Australian High Commission in Delhi. The Evening witnessed a spectacular fashion show and some cool wooly collection on the very much dapper Randeep Hooda, and of cource some spruced up hot models, walking the ramp in Raymonds and looking nothing less than A complete Man(men). Its time we say Bye-Bye to the whole tropical weight wool which we can't just wait to take off and instead welcome the cool wool collection cool enough for even the most easily overheated
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On display at a fashion show was a collection of more than 20 garments designed by Indian
fashion designer Jai Gupta – with contemporary styling, finesse, and
subtle designs. This collection will be introduced
in the market from March 2014 at Raymond stores and leading
multi-branded outlets in the country.
Have a look :)
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| Mr. Show Stopper Randeep Hooda with designer Gaurav Jai Gupta | | | | |
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| Model In the Cool Wool Collection |
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| I really love this idea of Slouch Business pants instead of the fitted ones. These are perfect to wear casually and formally both. |
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| Peter Ackroyd, global strategic advisor for The Woolmark Company with Bollywood Actor Randeep Hooda |
In a continuous effort to promote wool as a trans-seasonal fibre in
India, The Woolmark Company and Raymond have entered into a partnership
to launch a complete new Cool Wool collection for Indian customers. The
partnership reiterates The Woolmark Company’s
commitment to drive awareness about the plethora of benefits that wool
offers and is strengthened by joining with Raymond - India’s leading
menswear brand and the leading manufacturer, marketer and retailer of
worsted suiting fabrics over the past eight decades.
Cool
Wool garments are manufactured from lightweight Merino wool fabrics
with a maximum weight of 190 g/m² and a maximum mean wool
fibre diameter of 22.5 micron. Merino wool is used for its natural,
breathable and thermal-management properties in lighter-weight fabrics
for warmer climates such as India’s.
The
Cool Wool range from Raymond includes 100 per cent wool fabric as well
as blends with natural fibres including silk, cotton and
linen.
Peter Ackroyd, global strategic advisor for The Woolmark Company said
“India has a tropical, climate and customers avoid wearing wool
garments
in summers, as they clearly identify the fabric with winters. We want
to negate this notion. Indian customers need to understand the true
potential, versatility, and the benefits of using wool in summers. With
Cool Wool, we are confident and believe that Indians
will fathom the adaptability of wool in summers.
Cool
Wool offers a variety of smart and comfortable fabrics that includes
pure wool lightweight fabrics in Super 100’S Merino wool
and innovative blends of Merino wool in combination with other natural
fibres manufactured using innovative technology that ensures natural
breathability and temperature regulation thus, making it an ideal fibre
to be worn all year long.
Australia’s Acting High Commissioner, Mr Bernard Philip, said
“Australia is the world’s leading wool producer, accounting for around
one
quarter of the global wool production and Australia has a long
tradition of trade with India in wool. In 2012-13, India was the second
largest market for Australian wool and Australia was the largest source
of India’s wool imports".
About The Woolmark Company
The Woolmark brand is owned by Australian Wool Innovation (AWI),
a not-for-profit company owned by more than 27,000 woolgrowers. AWI’s
vision is to be a significant contributor to a vibrant, stable and
profitable wool industry providing the world with the best natural
fibre. The company works throughout the global supply
chain – from woolgrowers through to retailers. The company mission is
to enhance the profitability, international competitiveness and
sustainability of the Australian wool industry; and increase demand and
market access for Australian wool. Merino wool provides
stability, resilience, softness and luxury to the tailoring industry.
The fibre has long been a favourite of designers, but younger consumers,
born in an era of ‘disposable’ fashion know too little about the
natural benefits. Wool is a 100 per cent natural
and renewable fibre. Sheep live on grass, water, fresh air and
sunshine. Wool is a fibre that is grown – not man-made. Every year,
sheep produce a new fleece, making wool a renewable fibre source.
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