Today's new age crowd, love everything cutting-edge. Be it couture, high street fashion or intimate inner wear. Believe it or not, men are equally vocal about their choices in fashion too.
Recently I met the Italian sisters duo, who design innerwear for men under the brand name- Zoiro. The designs from the brand are totally their inception and are not only trendy, but are made of materials that totally enhance wearing comfort.
There was a press con a few months back, and the designers Claudia and Paola Piatti , are not just famous internationally as great contributors but in fact are the famous hands behind a lot trendy innerwear/Outerwear/sportswear brands worldwide. To name it a few are : Paul frank, Fila, Chicco, gas, replay and many more . We have already been familiar with these designs , and bringing the same concept for this brand was an ideal choice too. If you loved those you would love the fun prints at Zoiro definitely .
Zoiro is an Indian initiative, ticked off by its Director Mr. Navin Sheksaria, and the pieces from the collection has already hit the Indian shelves about an year ago. The core focus of the brand has primarily been fit- and with factors such as function n design all being thoroughly considered throughout the design process.
The sister duo was really excited to bring the trendy and stylish designs at prices which were really affordable and within the buying reach of every common men , who wants to make a statement without spending a tad too much for the basics.
Recently I met the Italian sisters duo, who design innerwear for men under the brand name- Zoiro. The designs from the brand are totally their inception and are not only trendy, but are made of materials that totally enhance wearing comfort.
There was a press con a few months back, and the designers Claudia and Paola Piatti , are not just famous internationally as great contributors but in fact are the famous hands behind a lot trendy innerwear/Outerwear/sportswear brands worldwide. To name it a few are : Paul frank, Fila, Chicco, gas, replay and many more . We have already been familiar with these designs , and bringing the same concept for this brand was an ideal choice too. If you loved those you would love the fun prints at Zoiro definitely .
Zoiro is an Indian initiative, ticked off by its Director Mr. Navin Sheksaria, and the pieces from the collection has already hit the Indian shelves about an year ago. The core focus of the brand has primarily been fit- and with factors such as function n design all being thoroughly considered throughout the design process.
The sister duo was really excited to bring the trendy and stylish designs at prices which were really affordable and within the buying reach of every common men , who wants to make a statement without spending a tad too much for the basics.