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Designer Talkies : Indian Designer Anita Dongre Launches Her Flagship Store at DLF Emporio

Sunday, 31 August 2014 / , , ,

Designer Anita Dongre launched her first her flagship store at New Delhi's DLF Emporio, amongst a swish gathering of the Delhi and Mumbai glitterati. 
Its a  sprawling 3000 sq ft. luxury store, with an old world contemporary charm. The interiors have been designed around the artwork and antiquity and decorative features of Rajasthan which speaks in itself the effort and sweat put in to convey her love for all things heritage and Indian  . Every small lil detail tells of the plushness of the well made Indian fashion,lending its reach to the furnishings and upholstery and the art work appliqued walls. Everything around the store is luxurious and perfect to the  "T".
Her collection offers a unique selection of bridal, couture, pret and bespoke jewelry, to the luxury connoisseur. I still can't get over her bohemian collection presented at the fashion week and now have reasons enough to lay my hands on the styles which till now had only been haunting me and made the lust list more lustful  .
Took some photos while I could in between all the hustle and air kissing. The designer was pretty busy in looking after everyone , and could only spare up a few seconds  for a personal interaction, hence could not bring much of the "Hot Wire" stuff for you guys which is disappointing. Also wanted to find out how our B' town celebs, felt about all that and much (understanding the reason for my presence and all the incorporation ) hence no scoop there even. Therefore all I could bring you is a few things which caught my eye, really an eye, coz when I say that, it means I practically spent some real minutes in aww n admiration ! 

I swear I had these electrical switches in ma grand mom's place. Aren't they earthy ? How strange I could only notice them while leaving !
The Jhoola in the meeting room. It's supposed to be de-stressing for the brides  Bridezilla rather. I hope  it equally works for the poor Husbands accompanying their wives while she abuses his credit card ! BTW-My hubs could really use this jhoola in my case.
I love the Nehru style men jackets ! Massive Colors too.
I was getting quite distracted by the  jewelry section . It was Elaborate, Traditional and I would love to commit to a few pieces from here as well.
It was worth spending time admiring the art work on the furniture. 
Dia Mirza and Sangeeta Bijlani were the main attraction but several other celebrities turned up to enjoy the party.
Dressed up in pretty pink Anita Dongre Bandhini Kurta and pink pants, Dia was high on  Glitterati for the evening ! 
Sangeeta looked as suave  in person as she looked on screen. She wore a  Blue raw silk front buttoned dress, with embroidery detailing on the cuff. Minimal yet defining !
In a quick chit-chat session with the store manager, I asked her why it took her so looong to have a flagship store in Delhi. Seems Anita's a perfectionist and believes in savoring the juice of her fruit only when its ripe. lets see what she has to say about this -
Commenting on the launch of the store, Anita Dongre said, “I am excited to launch my store at Emporio, and look forward to sharing the Anita Dongre design aesthetic with style connoisseurs of New Delhi. My design philosophy is elegant, feminine yet comfortable and I present my vision, through my latest collection ‘India Modern’, seeped in heritage without being weighed down by decorative detailing".

At the launch, a few of the guests were seen wearing their favorite ANITA DONGRE creation, as they came specially to raise a toast, to the opening of the flagship store.