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Asus launches Latest Zen Phone and Zen pad models At Zen Festival -New Delhi

Friday 21 August 2015 /

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Recently all The Delhi Walas , and the media was kept a-buzzed, awaited, and Pre-overwhelmed when we got the first Save the date mail for the most upcoming launch by Asus at the biggest mobile festival early August. It was the Zen Festival.

Zen festival at Jawahar lal Nehru Stadium- Delhi

The contents, details, were better un-disclosed coz what happened later, was imaginably captivating since a lot of things came as a surprise. It was extravagant , but nothing which we didn't like, especially when Sonakshi Sinha helped us master the art of taking selfies on-stage(more on that later)

The goal was to launch - ZenFone 2 Deluxe, ZenFone Selfie, ZenFone 2 Laser, ZenPad 7.0 and ZenPad  8.0, and worldwide launch of ZenFone Max.
Asus Chairman Jonney Shih with Zenny
There was an uplifting performance by flying drummers, and their aerial acts were super duper interesting.

The Emcee Cyrus Sahukar , was at his witty best, and kept the flow of whole event to a watered  -down form. He was spontaneous and literally kept everyone on the edge of their seats .
Emcee- Cyrus sahukar and his jokes, kept us entertained all throughout
Later the stage was taken over by Asus Chairman Jonney Shih who made several announcements of the new launches from the Zen phone and Zen Pad families.
He said “These brand-new innovations are each an empowering luxury that strikes the perfect balance of beauty, functionality and performance, and offers Indian consumers a premium user experience tailored to their individual mobile needs.”
Asus chairman Jonney Shih Greets everyone with a "Namaste"
India seemingly has embraced the Zen phone and Zen pad with much enthusiasm. It was visible in the amount of Zen fans which turned out at the Zen festival.
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The Tech center at the Asus Zen Festival

Mr. Jonney seemed to be thrilled about the fact and that India has been a resourceful market with already a lot of users.
Like any good business people , they were concerned about the bottom line.

The first among the launch was Zen Phone 2 Deluxe- All the Zen phones were compared with iphone 6 plus to give us an comparative idea.
ZenFone 2 Deluxe introduces a stunning new multifaceted polygonal design aesthetic to the ZenFone 2, offering beauty and power in abundance. ZenFone 2 Laser also includes laser auto-focus technology in its 13MP PixelMaster camera for clear, near-instant shots. ZenFone Selfie is the ultimate choice for selfies, with its twin 13MP PixelMaster cameras and a dual-color, dual-LED Real Tone flash at both front and rear.

Zen Phone 2 Deluxe - The crystal Technology-  Also featuring gorgeous new multifaceted polygonal finish accentuating the signature ZenFone 2 Ergonomic Arc design.The special ASUS BoostMaster fast-charge technology for 60% capacity in just 39 minutes. As with all other ZenFone
2 models, ZenFone 2 Deluxe includes the latest ASUS ZenUI — the world’s first fully-customizable mobile interface — and Trend Micro™ security software for safe web browsing.
Zen Phone 2 Deluxe with crystal Miracle
Mr. Shih also unveiled ZenFone Max, - See for Longer-the latest addition to the hugely-successful ZenFone family.
ZenFone Max features an ultra-high-capacity battery for incredible battery life, plus a 13MP PixelMaster camera with laser auto-focus for near-instant focusing and exceptional clarity.ZenFone Max has a bright and clear 5.5-inch IPS display with wide viewing angles, protected by the latest Corning® Gorilla® Glass 4 for unrivalled scratch-resistance, strength and everyday durability.
So all you peeps with butter fingers, and flimsy hands, the chances are pretty much less for any breakages if you drop your phone, and is less vulnerable to damage.
Zen Phone Max Revealed 
ZenPad 7.0 and ZenPad 8.0 are premium 7-inch and  8-inch tablets that combine refined styling,
incredible entertainment capabilities with rich and vivid visual experience, and are the world’s first tabletsto offer customizable functionality, as well as being the world’s first tablets to integrate DTS-HD Premium Sound™ for the ultimate sound experience.
ZenFone 2 LaserSee at the speed of light- ZenFone 2 Laser models all benefit from a powerful 13MP PixelMaster camera with an f/2.0 wide-aperture lens to capture stunning, high-resolution photos with zero shutter lag — augmented by laser auto-focus technology that empowers users to capture perfect clarity in just 0.3 seconds. Available in 5 sizes and has a HD resolution, ZenFone 2 Laser also incorporates the latest and toughest Corning Gorilla Glass 4.
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Among all these launches I was super impressed with the Zen Phone Selfie - Sonakshi Sinha took over the stage to demonstrate her love for selfies.
sonakshi sinha photos
The Event welcomed Bollywood actress Sonakshi Sinha to demonstrate her love for selfies with her new Asus Zen phone selfie ;)
The Zen Phone Selfie-See the Perfect You  (My personalfavourite) has a dua l13MP PixelMaster cameras, dual-color, dual-LED Real Tone flash both front and rear, plus laser auto-focus for ultra-fast shots with complete clarity. We saw some super comparative on low light selfies, and the difference it made to give us the best selfie experience. The best part is that, it has an 5.5 inch Full HD display. Check out the below comparative in Pictures(as mentioned earlier compared with iphone 6 plus)
Low light  pics as Compared to iphone 6 plus

The front-facing PixelMaster camera has a huge 13MP resolution and an f/2.2-aperture, 88-degree wide-angle lens to capture more of every smile. The unique Selfie Panorama mode enables selfies with an outlook of up to 140 degrees, so everything and everyone becomes part of the shot.

ZenFone Selfie’s rear camera is just as advanced, with a large f/2.0 aperture lens for superior low-light shots.ZenFone Selfie also delivers superb macro photography that works on subjects as close as 6cm, plus rear laser auto-focus to compose shots in the blink of an eye, making it perfect for those capturing nature, birds, insects etc. I must say that the clarity of the pics is exceptionally good, proof check out the below selfies which we took backstage with Sonakshi Sinha, and you can see how the pics turned out so well while I took some crappy, shaky  selfies with my iphone 6 which you can check out on my Instagram page  !!!
sonakshi sinha pics
Spot Me ;)
In the end , what I felt was that Asus clearly remain committed to keep the prices affordable for all the models  and a great spectacle for its product launches. The massive  "Zen Festival " banners at the launch and a walking "Zennie" helped every common man present there the use of the phones and pad and we all walked away thinking what a great event it was(one the best phone launches I have attended so far )
I hope that the next time you are thinking to invest in a smartphone for a whole lot less money than the latest iphone , you could find this post helpful in making up your decisions for a better mobile experience.
Click Here to buy Asus Zenfone- Pre-order .
About ASUS:ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 16,000 employees around the globe with a world-class R&D team of 5,200 engineers. Company revenue for 2014 was approximately US$14.5 billion.