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Monday 1 December 2014 /

IndiaMart.Com, an emerging E-Commerce giant recently launched its Mega Brand Campaign  with Irrfan Khan, and I am sure you wouldn't have not missed this 'Kaam Yahin Banta hai' tag line in the commercials for anything in this world. I find him quite hilarious , and I am sure you would have too. 
It all started with a Facebook/twitter campaign, where the only thing revealed was that  a Bollywood actor is going to be the next face for India Mart, and the guessing up began from there.
There was a contest, which was a great initiative by the brand to involve people, on social media platforms and ask them to think of any "AARAM KI TUNE" which came to their mind, ofcource while rewarding each and every one of them by offering hourly prices.

Who would have thought, that this  "AARAM KI TUNE" could be brought up in a much amusing fashion in the commercial. And if you haven't checked the commercial- Go ahead, and check out here, on their website.

Conceptualized by McCann, the 360 degree initiative , the commercial primarily focuses on the new age buyer, who demands hassle-free buying, either to fulfill his business or personal requirements. 
On a serious thought, Indiamart has not only  brought up the ease of shopping  in the limelight, but infact, added it in a comic tadka that youngsters could easily relate to.
Among so many commercials being rolled out every week, there are a few ones, which simultaneously not only tickle out your funny bone, but has a meaning behind it also.
According to Sumit Bedi, Vice President – Marketing, IndiaMART, “We are extremely thrilled to roll out our first multi-media campaign, which focuses on increasing the brand awareness for IndiaMART, and also aims at establishing a stronger connect with the buyers. According to a recent global research, businesses spend 52% of their time in identifying the right business partners. This is where IndiaMART comes into the picture. A move in this direction, the TVC seeks to highlight the fact that IndiaMART allows buyers to shorten the time they spend in doing the same and find genuine sellers with help of just a click.”
About IndiaMART
IndiaMART is India's largest online marketplace, connecting global buyers with suppliers (small and medium sized businesses). The company offers a platform & tools to over 1.5 million suppliers to generate business leads from over 10 million buyers, who use the platform to find reliable & competitive suppliers. The company has over 2600 employees located across 40+ offices in the country. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd.